Perhaps the only thing more frightening to a Real Estate Investor than an unexpected renovation that adds time and money to a rehab project is a house that sits on the market well beyond what the budget can bear.? When this happens, Real Estate Investors, who are at times referred to as ?Flippers? or ?Rehabbers,? are entitled to panic, throw tantrums, or throw up their hands and reduce the price for the third time in as many months.? We?ve seen the likes of Armando Montelongo on A&E?s ?Flip This House? go stark-raving mad when things don?t go his way, and then cautiously develop a mild sense of humility at the slightest sign of market response to his prayers.? True, some of the dramatics are for the sake of reality TV, but in real life the same fury is followed by a wave of begging for mercy when a home sits on the market unsold for longer than projected.
The frustration is definitely justified because the additional days on market introduces costs that diminish profits.? By the time a Flipper completes a project, at least $15,000 to $25,000 is tied up in repairs that have restored some previously distressed home to its former glory.? The faster that puppy can be unloaded to a ready, wiling, and able residential home buyer the better!? To help a Flipper stay on target with the original timelines and budget, I have a few suggestions on how to make the home appear to be move-in ready by selecting finishings that resonate well with buyers.
Here are a few suggestions that can reduce the days on market by getting the house the attention it needs and deserves when staging a vacant home is not in the budget:
- Involve a dedicated person to select finishing materials for the house.? Rarely will a contractor?s hired hands go for anything that might push a job over budget, but cheaper isn?t always better.
- Make the hardware materials match.? If you think there?s something alright about choosing brass doorknobs and door hinges in some rooms and chrome doorknobs and door hinges in others, you would be incorrect.? If you think there?s anything alright with brass doorknobs then, well, that?s another conversation for another day.? The point is, consistency matters.? It?s one element that shows thoughtfulness and buyers perceive such inconsistencies as oversight on the part of the seller.? Makes a buyer wonder what else did the seller miss?
- White is for trim and molding, not the walls.? White walls appear to be sterile, and give off more the feel of abandoned hospital psyche ward rather than what the project manager was obviously thinking.? The obvious thought here, which is inaccurate, is, ?Oh, they?ll like it because white walls are easy to paint over.?? Truth is, having to paint at all is not favorable to a prospective buyer.? They don?t want to do any work upon moving in, they just want to move in.
This list was getting longer the more I thought about it, so this blogpost is being split into two different parts.? Additional suggestions can be found here.? Though these suggestions combined do not have the impact of a fully furnished vacant home staging, they?ll earn your real estate investment project a spot on prospective home buyers? list of properties to look at more closely online.
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